AMAZON | UNTIL FINALLY CAMPAIGN

Amazon’s “Until Finally” campaign consists of three commercials that highlight different initiatives Amazon has created to help invest back into the local community.

The creative brief for this campaign called for a bright, uptempo feel to match the vibe of each story. We utilized still images, bespoke music, and quick cuts between cheerful b-roll footage from the production and user-generated content from each subject to keep the mood light. This project had an aggressive edit schedule with of a number of quick turnarounds and reviews with senior leadership at Amazon. The final deliverables consisted of over 30 video files created for a wide array of placements, which required strong attention to detail to ensure all delivery specs were met exactly. These commercials appeared on broadcast TV, web, social media, and various DOOH placements across the Puget Sound region.